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IRONMAN Athlete Experiences

Powered by NIRVANA

Why you need an Athlete Experience Pack

We have been official partners with IRONMAN for 19 years. We noticed that for many athletes there were points of stress outside of IRONMAN that could take focus off your race. This could be your first IRONMAN race, it could be your 5th; You’ve trained for at least a year (if not more) for this. Imagine throwing away all that time training and performing poorly on race day because you’re stressed about travel details! We created the Athlete Experience Packs to take the outside stress out of your IRONMAN journey.

Think of Nirvana as your Triathlon Pit Crew: We’ve covered everything for you. We have been to the race site, visited the hotels we recommend, so we know it’s up to our high standards. We know where the nearest pharmacy is, where the best restaurants are, if you have a specific dietry requirement – we know where you can be catered for. We arrange your flights with bike carriage, we meet you at the airport, take you from the airport to your hotel in our fleet of vans/coaches ensuring you (and your bike) arrive in perfect condition. We can answer any questions you have about the local area, we have race course tours, discussions with race directors and much more.

You can book a bike build from our expert bike mechanics. Even book a bike pack, afterall, who wants to spend an hour breaking down your bike and packing it in to a bike box after a triathlon!

We arrange an early athlete breakfast on race morning, the right fuelling for a Triathlon can make or break your race. We transport you to the start line, we have our bike mechanic in transition, with a bike pump to get your tyre pressures up to the correct PSI, again, giving you that edge you need on race day. We have lines at every IRONMAN that allow you to skip the queue. From registration, to bike racking to our fast track to swim start. You’re treated like a VIP at your race.

And the perks keep coming – priority seating at the Awards ceremony, a stress-free post-race experience with our team collecting your bike and bags. Why settle for ordinary when you can upgrade to extraordinary? Elevate your race day, minimize stress, and own the course with our Athlete Experience Package. Don’t just race – race with Nirvana!

the team at barcelona ironman experiences powered by nirvana

What is included in your IRONMAN Athlete Experience Pack:

PRE-EVENT Premium Essential
Access to dedicated NIRVANA Athlete Services Manager X X
Race Director Video X X
Discounted NIRVANA Event Services (e.g. Bike Course Tour) X



Welcome Gift X X
24/7 onsite access to NIRVANA Athlete Services Manager X X
Priority line for bib package collection at Registration X X
Priority lane for bike drop off at Transition X X
Priority line for checkout in Merchandise Store X X
Massage with Hyperice products at NIRVANA tent in EXPO X X
Race Site Familiarisation Tour / Q+A X X
NIRVANA Bike Mechanic Service; Tune Up X X
NIRVANA Bike Mechanic Service; Unpack, Build, Tune Up, Re Pack X
Opportunity to reserve Finisher Merchandise before Race Day X



Low Bib Number X X
Preferential Bike Racking location inside Transition X X
Access to NIRVANA Bike Mechanics inside Transition (Pre-Race Only) X X
Fast Track to Swim Start X X
Access to Pre-Race NIRVANA Transport Service, to Event Site X X



Medal Engraving X X
Collection of Bike & Bags from Transition, on your behalf X
Access to Post-Race NIRVANA Transport Service, from Event Site X

*May differ depending on event. See Event pack for details.


Seize the opportunity to transform your IRONMAN journey into an unforgettable adventure with the Ultimate Athlete Event Package.

See our IRONMAN Events

Athlete Experience Testimonials

  • I want to highlight the incredible customer service I received over the weekend from Chris and his team at Nirvana Europe at the Ironman Worlds in Nice France. Chris was incredibly attentive, responsive and provided fantastic customer service. This is my first time using Nirvana Europe and I certainly would never race again without the assistance of your team. I have mentioned the awesome work you guys do in the past on my social media and will continue to talk about how awesome you are.

Athlete Experience Packages

We’ve provided thousands of Athlete Experience Packages to happy customers across the world.

the team at barcelona ironman experiences powered by nirvana